Cotoni: Quality Lounge Wear To Nourish Your Soul & Spirit

Amid the pandemic, we are finding ourselves resorting to our pajamas and loungewear more than ever. Perhaps this time made us realize how important it is to feel good while wearing what we wear. After all, our home is our comfort zone. It is only natural that our loungewear should become a part of our comfort zone as well. In addition to comfort, our loungewear should lift our spirit, and actively ensure we are giving ourselves the utmost quality, even if no one else is going to see us in it. That is why Life in Style is proud to have partnered with Meral Birel Kahya’s Cotoni, loungewear that embraces the following values: natural, relaxing, modern, warm. Its founder markets Cotoni, the Paris headquartered brand, as an essential experience that everyone should have as they empower themselves with the highest quality in loungewear. 


Meet Cotoni: An Essential Experience 


COTONI is the symbol of a mixture of cultures found in the borders of Anatolia, in Istanbul and Paris; it is inspired by the French elegance and know-how, it was conceived as a result of a long experience of Parisian fashion. Inspired by Zen philosophy and its minimalism, its simple and stripped-down aesthetic, COTONI is destined to all with no distinction of age or gender. The

bathrobes inspired by kimonos and traditional kaftans, the pajamas and shirts are genderless, with geometrical and linear cuts and volumes.


Respectful of traditional techniques and know-how, COTONI nonetheless uses organic or recycled materials when available, to participate in the preservation of the environment.


Its selection of primary materials privileges touch, lightness, and comfort. For its items of clothing, towels, and bath mats, COTONI uses nothing but textiles of the highest quality: the Aegean-type combed and GMO- free cotton and other products of traditional aerial weaves such as gauze, satin, or muslin with a palette of neutral colors, reminding of the regions of its designer’s childhood.


Meral Birel Kahya Introduces “The Beautiful Soul of Cotoni”

Istanbul runs in her veins but her heart belongs to Paris. Born into a line of tailors and couturiers for four generations, Meral grew up with thread spools and richly colored fabrics. “When my mother would go out, I would go into her atelier, flip through the fashion magazines and catch myself dreaming.” It was her happy place, to the sound of needles at work, scissors cutting, fabrics being unrolled…  


Just out of adolescence, she went to Paris, enrolled in the ESMOD school, where she obtained a double degree in styling and pattern-making and became passionate about the arithmetic and grammar of fashion: “I quickly understood that the magic of a garment was not only a matter of drawing”. She studied anatomy, architecture and proportions, pattern-making, and cutting. « It’s simple, I wanted to learn everything!”  


She was only 22 when she opened her Parisian atelier. “This is where everything happened, where things seemed so easy. Where I could make my way, because only in Paris would an established couturier get a coffee himself and fight tooth and nail to get his brand take off.”  

Soon, the fashion elite became infatuated with this magician who thinks in three dimensions, with this young dressmaker with nimble fingers who knows how to transform the first sketches into masterful pieces, and how to render their wildest dreams with the precision of a geometer. Meral has this rare talent to “see” the garment: “I never work flat. I take my canvas right away, I draw the axes and I place them on the wooden dummy, building in volume what the drawing only suggests”. Her first clients were Jean-Charles de Castelbajac and Isabel Marrant, Koji Tatsuno, Junko Shimada, and Hanae Mori, the flamboyant designers of the 80s and 90s when pomp and creativity set French fashion on fire.  


She was also, during these magical decades, and always in the shadow, the right hand of her colleague Ece Ege, alias Dice Kayek, the most famous Turkish stylist abroad, with whom she has prepared notably the unique pieces of the exhibition Istanbul Contrast, presented in the most famous museums in the world.  


With Cotoni, the new chic loungewear label she has just launched, we finally discover her in the light. Cotoni is her daydream and her manifesto. The reminiscence of a happy childhood, and her travels around the world. From her escapes far from her tribe, Meral has learned a simple lesson: it is always good to come back home and feel like in a cocoon. Cotoni was born from this, and this hybrid look, drawn from the calm waters of the Bosphorus, at the crossroads of all influences. Japanese purity, oriental art of living and Parisian allure, or the winning triptych of a label that is more contemporary than ever, with its values of indoor elegance, wardrobe mix, and sustainability. “I remember my father sewing beautiful suits that we kept for a lifetime,” Meral recalls. To honor her heritage, she went to the shores of the Aegean Sea to find the finest pieces of cotton on earth, where the fiber is the purest because it is not genetically transformed.  


We wrap ourselves in her evocatively named bath towels with delight and greed, we slip into her perfectly cut bathrobes and loungewear with geometrical and linear cuts consecrating the genderless era with a strange and marvelous sensation, “that of entering a cloud ».  

No unsightly seams, “cocoon” pieces in natural colors. Gauze, muslin, aerial weaving will guarantee your well-being and voluptuousness.  


With Cotoni, for sure, we will find ourselves immersed in an essential experience. 

An Inspiring Women Founder: Meral Birel Kahya 

Meral comes from a family that has been committed to tailoring for four generations. Before moving to Paris and receiving her prestigious education in ESMOD, she was immersed in a lifestyle surrounded by beautiful fabrics of all shapes and colors. After working with world-renowned designers and creators such as Isabel Marant, Jean-Charles de Castelbajac, Dice Kayek, and more, she wanted to find a brand that would represent a mixture of cultures on the verge of Anatolia. Building her portfolio from resources based in Paris and Istanbul, she founded Cotoni Home. For her, Cotoni represents a life lived with the Zen spirit and elegance. 


Cotoni Home is the epitome of quality, durability, and uniqueness for under clothing. In a day and age where we are resorting to comfort and our habits, the brand promises the feeling of entering a cloud and swimming in softness. 


Imagine the sweet combination of millefeuille, whipped cream, and coconut bitter almond cookie, in a soothing, and enticing manner. This is where the brand name has received its inspiration. This inspiration led to the creation of the unisex, geometric and delicate design and cut of Cotoni’s kimonos, caftans, towels, bath mats, and bathrobes. 


As with all Life is Style Brands, Cotoni prioritizes environmental and ecological awareness, approaching all production processes with the utmost respect, up until the 100% cotton buttons of the products. Produced with combed cotton from the Aegean Sea, Cotoni is dedicated to composing items with delicate surfaces and natural colors. You will find yourself yearning to immerse yourself in this cozy cocoon. Get ready to feel overwhelmed with sensations in wealth and prosperity surrounded by items of gauze, muslin, cotton veil, and aerial weaving. 

How Loungewear Differs From The Standard Sleepwear


The answer to this rare question lies behind the need for sleeping comfort. Greg Morago of the LA Times put the question perfectly: “We sleep in our loungewear. We sleep in our pajamas. So what’s the difference? For some, none. Isn’t that convenient? Satin sweaters or pajamas exclusively for lounging at home on the weekends – did you notice how we didn’t hang around in them before pajamas became couture? So what’s the catch? It turns out there’s a huge gap between the two and it is not about the price. 


It is time you start discovering what difference loungewear can make in your life. Dive into natural bathrobes, relaxing caftans and capris, modern lounge dresses, warm shirts, and blouses… Combine them as you wish; they are your best replacement for the normal feather duster. Rather than being built to be baggy and relaxed, loungewear now represents the epitome of sophistication and design. You can even walk out of your apartment door with them. 


Think of work-from-home home creatives. They are often shown comfortably wrapped in their tracksuits when doing their desk work in the early hours of the morning. Nothing is embarrassing about an easy-to-carry set that keeps you comfortable! 


And third, think about yourself. Loungewear has something basic and comfortable that makes it an effortless choice over your regular home attire. It’s simple, but not too clumsy to make you bored. Some loungewear can even go well with your other casual wear!


Cotoni, your new favorite design loungewear is not a bad secret that you would hide in the back of your wardrobe. Even celebrities prefer to wear it when they run their errands. Many celebrities like to give themselves this loungewear for their much-needed and well-deserved beauty sleep. No skin-irritating substances! Cotoni’s fabrics are breathable, flexible, and perfectly covers your figure, evening out your body temperature so that you can sleep well in any weather. 


If you’re looking for ways to escape the day in your favorite loungewear, just check out Cotoni’s lookbook! You will find the clothes with which you and the world feel comfortable. Discover the many ways to enjoy your clothes and have fun playing with styles, trends, and basics, for whatever purpose, in any season.

Loungewear in 2021: Post-Pandemic


You have certainly changed your clothes this year, so you can expect your style to change after the pandemic too. Are you sticking to sweatpants? Will the crowd rebel and wear maxi dresses and heels to counter the carefree mood of the past 10 months? The truth is, next year is unlikely to be any different than it is now; the actual transformation will probably only be noticed a few years after 2020, as most of the zeitgeist changes take place. 


Against this background, it is clear from this year that loungewear will continue to be trendy in 2021. Fashionistas from near and far have expressed their poetry about comfortable, casual clothes, made with respect for the earth and make you feel safe and at home in your clothes. That said, it’s only fair to be tired of the simple whisper of “sweatpants” – if you need to change things up a bit, then these five predictions about what the 2021 clothing versions will look like should wake your interest up. 


Follow leading designers like Cotoni who come first in the loungewear department, and move on to a thorough round-up of styles and purchases to fill your post-pandemic life with the comfy pieces that are yours. Your wardrobe deserves hand-picked items with cozy fabrics. 


Loungewear is not loungewear unless you can lounge around in it. So you can expect Cotoni designers to keep working with fabrics that are soft to the touch and hug the skin well. All of Cotoni’s items are designed while keeping the planet at the forefront; they are produced with sustainable materials, like combed cotton from the Aegean sea. The brand uses natural, and organic, with minimal coloring or chemical processing, utilizing neutral and inspiring color palettes.


If you’ve spent a lot of time on your couch this past year, think about how to hang out in the post-pandemic world. There are a handful of innovative designers who are reinventing the basic elements of our wardrobes in loungewear materials. Cotoni is the leading loungewear brand that invents sophisticated loungewear that feels good.  

Life Before Loungewear: The History of What People Wore at Home


When people started wearing clothes, “home” was a portable space, so there was probably no need to distinguish between “house clothes” and “outside clothes”. Modern civilization has changed all of that. In the Middle Ages, both men and women often wore long, loose clothing that resembled a nightgown to sleep. Over time, these items of clothing evolved from practical items to fashion statements. 


The Evolution of the Robe


A fairly early trend in loungewear was the “robe”, a fashionable but comfortable piece of clothing similar to a jacket. Robes, often worn at home, could also be found at informal social events. They gave their wearers a break from the restrictive garments of the time. Robes became popular in Europe in the early 18th century. It took the form of loose and comfortable men’s jackets. These items implied comfort and leisure, so it was not surprising that they were only used by the upper class. 


In the 19th century, banyan trees were known as “robes” and were more likely to be used in the home. Robes for women also became popular. Like casual and daily clothes today, robes became a staple for all activities that took place around the house. Under a robe, women of the time usually wore nightgowns. The shorter styles didn’t come up until much later. 

The Rise of Modern Nightwear


As you can probably imagine, jacket-shaped bathrobes eventually became what we now call bathrobes. Pajamas as nightwear had a time in England in the 17th century, but then went out of fashion by the end of the 19th century when they became popular in Europe and the United States. However, they were only worn by men. Women still wore nightgowns and no pajama pants until the 20th century. However, as with many trends, the entire history of pajamas is older and more complex than it may seem at first glance. 


The reason they found out in the 19th century was that British colonizers began to notice the comfortable clothes the people of India wore, stating it is much harder to keep track of how these garments started in India. We do know, however, that the word “pajama” comes from the old Persian term “pāy-jāmeh”, which roughly translated means “legwear”.Europeans took the concept, added matching shirts, and called it nightwear. Now, we are seeing a transition from pajamas and loungewear, something that can be used interchangeably and adapts better into the fast-paced nature of contemporary life. 

Are We Influenced by What We Wear? 

The short answer is: yes. What we wore and chose to fill our wardrobes with during self-isolation significantly contributed to our positive mindset. More and more people are looking to transition their day to night look into something they can pop outside for a quick walk around the block in. 


Quarantine chic, as it is commonly referred to, is the fine balance between versatile, wrinkle-free fabrics and ensembles that replace your usual “day-to-night” look with a “desk for the couch and jogging”. It’s about taking advantage of not being restricted by high-waisted pants and squeezing shoes and still being able to make a FaceTime call with your boss. It’s an outfit that allows you to quickly dodge approaching strangers to ensure you can maintain your six-foot social distance at all times. 


Many people have been posting on their remote work styles and taking in insights from fashion editors and creatives from all over the world. Browsing through is a reminder of what it feels like to enjoy clothes when, like many others, after just a week at home, you’ve forgotten what it feels like to dress properly. Who cares what you look like when the only person that sees you during the day is your pet or your postman? 


Well, psychologists have long studied how our outfits affect our behavior. The “dress for success” mentality has been examined in numerous studies. One published article in the Journal of Experimental Psychology in 2014 found that men who wore casual clothing had lower testosterone levels than those who wore formal business attire and did less profitable deals. Another study published in Social Psychological and Personality Science in 2015 found that participants who wore smart clothes did better on cognitive tests than those who wore casual clothes. So, it is important to feel fully dressed whether your office is the kitchen bistro set that you picked from your balcony at the beginning of this new era of remote work. 


Dressing up also prepares our mind and body for a working day and separates the living space from work so that you don’t end up too comfortable or lax. Clothing can also have a direct impact on our psychological well-being. Wrapped cognition is a theory that the way we dress has a direct impact on our mood. The power of clothing to lift spirits is grossly underestimated, and everyone can agree that we need a little encouragement now. 


Cotoni as the Sustainable Loungewear Brand You Need in Your Life


Cotoni might be just the key to ensure that you are comfortable and within your comfort zone at all times, while feeling like you are getting dressed up. The genderless need to dress up meets luxury and comfort in Cotoni’s innovative take on design. Take a glance at their social media channels like Instagram and you will find yourself looking for more. Wrap yourself up in their loungewear, feel that straight out of the laundry sensation as you jump into their bathrobes and towels, and be inspired by their commitment to sustainability always. Discover the minimal, refined, and genderless items for comfortable moments at home, made using natural combed cotton from the Aegean sea! 


There could be no better commitment to sustainability and recycling while giving you comfort and coziness. A product that is produced as eco-friendly aims to minimize the damage it can cause to the environment. It should ideally be produced to be used for many years and do less damage to the Earth. An eco-friendly product, like those served in Cotoni’s catalog, must either be biodegradable or produced with significantly less energy than its alternatives. Consider a cotton towel vs. an organic cotton towel. It is time we start choosing better quality fabrics. Show your commitment to the world with Cotoni.